Our 3rd party sales team doesn’t want to put the prospects into our Sales System. Is this standard practice?

We have heard this push-back from 3rd party realtors more than once. The question is “who’s data is it?” If those agents are working out of your model home, it is your office and you are drawing the prospects in. Therefore, it is your data. The ability to have those prospects in your system or CRM to manage and market to is yours. On the other hand, if the 3rd party person is working out of an office shared with other builders, it is likely their data and you will have to go with their flow.