I’m in real estate and I keep hearing “Disruptive technology” in reference to industry concerns. Please explain.

Harvard Business School professor Clayton M. Christensen coined the term ‘disruptive technology’ in his 1997 best-selling book, “The Innovator’s Dilemma.” Christensen states that disruptive technology lacks maturity, often has performance problems, appeals to a limited audience, and may not yet have a proven practical application. As an unused, unapplied and untested alternative, it takes time for disruptive technology to be predominantly deployed.

However, because disruptive technology is new it has certain advantages, enhancements, and functionalities over competitors. This technology consists of ground-breaking products that significantly alter the way businesses or entire industries operate, and ultimately renders existing technology obsolete. Examples of disruptive technology are Email and Cell Phones.

Disruptive technologies are sometimes described as being simultaneously destructive and creative, with the power to change the way we work, live, think and behave.