What is a “web concierge” and why would my business care about it?

Just as in your favorite hotel, the concierge is a doorman, a porter or an attendant. A web concierge assists “web traffic” coming to your site. This can be a person or an automated tool. The goal is to “greet” incoming web inquiries to your site and “guide them” to the correct place. For example, a homebuilder or real estate site may have people inquiring via the web about buying a home. The web concierge may look over the data provided, immediately respond to the inquiry and also pass it on to the most appropriate sales agent. How long the web concierge manages the inquiry is a matter of your own business process. If you need help with more detailed best practices, give Cornerstone a call.